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On the evening of February 7th, Eastern Time, as one of the few selected Chinese brands, Edison Chen brought his own fashion brand CLOT to New York Fashion Week and released a number of new products. This appearance is not only a celebration and commemoration of the brand's 15th anniversary, but also another breakthrough for Chinese fashion brands to go global.
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Wang Tiankai, president of China National Textile and Apparel Council, said on the 26th that due to factors such as rising labor and raw material factors, some fashion manufacturing factories are moving from China to Southeast Asia, Western Europe and other places. This is a necessary trend for the adjustment of the pattern of the world's garment industry, and will not have a direct impact on China's garment manufacturing. China will also pay more attention to the construction of its own brands and advance to the upstream of the industrial value chain.
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Trend analysis丨Is sustainable clothing a marketing gimmick or is it real?
Many research studies have shown that shoppers prefer environmentally conscious brands and are willing to pay more for sustainable products. The Retail Industry Leaders Association (RILA) reports that 93% of global consumers expect brands to support social and environmental issues.
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