Edison Chen brings CLOT to the international stage of "Made in China" at New York Fashion Week and shines again

On the evening of February 7th, Eastern Time, as one of the few selected Chinese brands, Edison Chen brought his own fashion brand CLOT to New York Fashion Week and released a number of new products. This appearance is not only a celebration and commemoration of the brand's 15th anniversary, but also another breakthrough for Chinese fashion brands to go global.

As the world's first fashion week, New York Fashion Week is the first of the four major fashion weeks every year, maintaining a balance between practical wear and brand spirit. This year, for the first time, Chinese fashion brands have appeared on the international fashion stage in groups in the name of "China Day", and Edison Chen's fashion brand CLOT is the only representative of the four brands.

At this fashion week conference, CLOT showed a series of limited items and a large number of joint names, which really brought the concept of "Street Couture 2018" to New York. Traditionally, the term "Couture" is defined as the design and production of bespoke fashion, while "Street Couture" is the understanding of bespoke fashion from a street fashion perspective. It can be said that Edison Chen's fashion brand is the most symbolic link between Western and Asian street culture, and it is also the best representative of "Made in China" under international standards.

While detonating hot spots on the Internet with his wonderful speech at New York University last year, Edison Chen has won back his dignity and pride for "Made in China" with his unremitting actions. As a promoter of Asian trendy culture, he has led his fashion brand to grow and grow, and has always been committed to showing traditional Chinese culture to the world.

When Edison Chen announced the news of landing in New York Fashion Week, he used the phrase "MADE IN CHINA but FOR THE WORLD", and when Edison Chen's name was more and more associated with the word "China", When you see more Chinese element designs such as "red silk" and "white silk" appear, you may have a deeper understanding of the meaning and weight of this sentence.