Fashion Report｜2023 Spring/Summer China International Fashion Week: Promote Chinese Culture, Implement the Sustainable Design Concept "Made in China" and gradually transform into "Designed in China"

2022 marks the 25th anniversary of China International Fashion Week. In the past 25 years, China International Fashion Week has witnessed the process of Chinese fashion from ignorantly following the West to forming a whole industry chain from design to production to promotion to sales, and "Made in China" has gradually transformed into "Designed in China".

After sorting out the life of Caijing.com, we found that every past season of China International Fashion Week has put Chinese culture and aesthetics in an important position. This season's fashion week also covers Shanhaijing, Dunhuang art, classical drama, and Beijing embroidery, Suzhou embroidery and other intangible cultural heritage crafts. , the designers will integrate it with innovation, and express it artistically and trendily.

At the same time, China International Fashion Week also pays great attention to issues related to sustainable fashion. Under its strong advocacy, fashion brands and designers this season have also taken practical actions to reduce pollution, carbon emissions and waste of resources.

When mentioning the highlights of this fashion week, China International Fashion Week told Caijing.com Life: "This season's fashion week is based on the theme of 'Permanent Renewal', focusing on Chinese aesthetics, intangible cultural heritage innovation, trendy style, and fashion elements. Seven aspects of universe, commercial consumption, sustainable fashion, intellectual property protection, etc., through high-quality content co-creation, multi-angle dissemination of the latest fashion trends and fashion industry focus."

Renewed Expression of Traditional Culture : Inheriting and Innovative Intangible Cultural Heritage

In fact, every season of China International Fashion Week puts Chinese culture and aesthetics as the top priority, and the same is true for this season's Fashion Week, which will cover Liangzhu Culture, Sanxingdui Culture, Five Elements Culture, Shanhaijing, Classical Poetry, Classical Drama, Calligraphy and painting, classical patterns, oriental philosophy, court art, Dunhuang art, Tibetan culture, Mongolian culture, Miao culture, martial arts spirit, etc. are integrated and innovated to express artistic and trendy expressions.

According to the life of Caijing.com, U&A captures the patterns of Liangzhu cultural intangible cultural relics, SUNGUITIAN captures Sanxingdui cultural elements, leading the design height of young trends; NANCY'sun combines mountains and seas with mythical animals and high-end dresses; Culture collides with trendy colors and meteorite culture; Xunruo and Peony Pavilion brand new interpretation of the classical drama "Peony Pavilion"; Jinba Men's Wear, Living in Zuo, Picking Zi, Tuoji and other brands show the connotation of contemporary Chinese design with oriental philosophy; Ya legend, Deng Zhaoping private custom, Pastoral Poetry, Air Oxygen and other brands will promote the beauty of the fusion of Chinese and Tibetan cultures...

At the same time, under the long-term active guidance of China International Fashion Week, intangible cultural heritage crafts have become the direction of traceability for more and more designers, and countless intangible cultural heritage crafts have been reborn in fashion week. The intangible cultural heritage crafts involved in this season include Beijing embroidery, Suzhou embroidery, silk lingerie embroidery, tide embroidery, seed embroidery, Miao embroidery, kesi, fragrant cloud yarn, Song brocade, coil buckle, Miao silver, blue dyeing, vegetation dyeing, bamboo weaving , paper cutting, shadow puppets and other dozens of intangible cultural heritage crafts, Silk Capital Shengze Fashion Show, Gaia Legend, Fantasy Westward Journey x Three Inch Shengjing, Lang Kun, JOOOYS, WILLIAM ZHANG, Shang Jiu Kai, He Yu Fang, Su Bai, etc. More than half of the brands adopt contemporary technology and aesthetics, and innovatively develop and enhance the intangible cultural heritage craftsmanship in the inheritance, so as to make the ancient craftsmanship more vivid in the new era in a form that is closer to the modern lifestyle and trendy style.

It is worth noting that the theme of the closing show of La Koradior China International Fashion Week is also set as "Folk Art Renaissance", which will show the results of the long-term efforts of fashion week to revitalize and renew the intangible cultural heritage craftsmanship. Talking about the definition of the theme of the show, the winner group revealed to Caijing.com Life: " La Koradior, which originated from European classics, has a unique understanding and expression of Western luxury aesthetics; Inspired to return to the oriental aesthetics, together with the brand design consultant Albino Damato, to study traditional Chinese intangible cultural heritage art, explore the context of advanced customization that combines Chinese and Western, and present a couture show containing Chinese beauty.

The world started to know China from porcelain, and China is the hometown of porcelain. Folk art renaissance is a skill that condenses folk wisdom and inherits a profound history and culture. Ceramics are the crystallization of Chinese culture and the essence of art. Oriental porcelain rhythm is the source of inspiration for the theme of "Folk Art Revival" for the 10th anniversary of Lakoti. It is also combined with flowers, especially the brand flower Phalaenopsis. On the occasion of the 10th anniversary, La Cotty makes every haute couture dress full of cultural heritage and promotes the revival of folk art to the world. "

Pay attention to sustainable design and implement the concept of slow fashion

Although the research and development of sustainable products in the domestic fashion field has only begun to heat up in recent years, the sustainable value ecology is an issue that the industry and brands must face based on the concept of long-term development.

It is reported that more than 90% of the brands participating in China International Fashion Week this season are promoting sustainable fashion in the design and production process. In raw materials, design, processing, packaging and other links, from light green to dark green, they participate in protection to varying degrees. Earth in action. In the process of product development, the brand uses natural fibers, degradable fibers, technologically regenerated fibers and other apparel raw materials to reuse the inventory fabrics as much as possible. Designers take practical actions to reduce pollution, carbon emissions and resource waste.

For example, Xtep uses recycled technical fibers made of recycled plastic bottles into clothing, which has superior performance in thermal insulation and waterproofing, and protects athletes all-weather; Deng Zhaoping’s private customization and creative use of aviation material “Yilun 95” polyimide Interwoven with natural materials such as cotton, linen, silk, wool and other natural materials to create new environmentally friendly fabrics; today's youth will recycle cans buckles to make cool decorations, collect old books and periodicals to make clothing tags; WANMAY uses low-carbon new raw materials to reduce carbon emissions, and jointly launched Nano-treated fabrics with antibacterial and antibacterial properties, improve durability, antibacterial and antibacterial functions, etc...

It can be seen that the domestic clothing field has gradually converged towards the implementation of the concept of slow fashion, which reduces waste and pollution by using environmentally friendly fibers and making full use of fabrics; and comprehensively improves the functionality of clothing by innovating antibacterial fiber materials, environmentally friendly renewable, and degradable fabrics. Reduce pollution to the environment.

On September 5th, through the platform of China International Fashion Week, Rimba Menswear launched a forum on the theme of "Constructing the Sustainable Value Ecology of Chinese Menswear under the Oriental Aesthetic System", communicating and colliding with an open and diverse perspective, discussing the times, markets, and new trends. Under the consumption trend, how can companies and brands build their own multi-dimensional capabilities and core value systems to achieve long-term stable development, and at the same time give some thoughts and inspirations to the sustainable development of China's menswear industry in the future.

Euromonitor Information Consulting, the world's leading market information provider, took the title of "Men's Wear Industry Overview and Trend Sharing" in the forum, which clearly and objectively described the three driving forces of China's clothing market: "Under the wave of high-end, the market has shown From the simultaneous upgrade of price, fabric, design and supply chain, a more flexible supply chain system is used to meet the needs of consumers; as the main force of the consumer market is getting younger, their aesthetic preference is also affecting the entire market. The cultural self-confidence that radiates from the body and leads the new trend of overseas products actually provide a very good growth soil for our local brands; at the same time, consumer cognition and brand image drive clothing companies to optimize their sustainable strategies. In the context, we need more high-quality brands with real head to lead the sustainable development of the menswear market.”

Hong Boming, CEO and creative director of Rimba Menswear, also shared his sustainable thinking as a practitioner in China's menswear industry. He believes: "Apparel consumer goods are products with a strong cultural attribute, which can better carry the charm of Chinese culture. , and then together with Chinese brands to influence the world. A high-end brand, a brand that wants to practice for a long time in oriental aesthetics, the most important thing must be domestic products and Chinese people. The quality style and spiritual core behind the brand need to be deeply linked. consumers."